Blogs & Insights
Jul 15, 2026 • 4 mins
Exploring Marketo's AI-Powered Lead Import: A Smarter Way to Manage Data Quality
Data quality has always been one of the biggest challenges for Marketing Operations teams. Whether it's duplicate records, inconsistent lead source va...
Jun 18, 2025 • 6 mins
Deep Dive: Custom Objects vs Custom Activities vs Custom Fields
As the Enterprise level Marketing automation platform, Marketo manages your user/customer/prospects information acquired from several sources and main...
Jun 18, 2025 • 4 mins
Field Management: Merging, Remapping & Hiding Marketo Fields
If you are a Marketo nerd, you know how tricky it can become managing fields in Marketo. This post is a consolidation of my experience in Marketo fiel...
Jun 18, 2025 • 4 mins
How to Get the Most Out of Your Marketo Program
For all day to day marketing activities in Marketo, you start with creating a program. Marketo programs are a very powerful tool to manage your market...
Oct 9, 2022 • 2 mins
Referral Program in Marketo? Yes, It's Possible!
Are you looking to set up a "Referral Program" in Marketo but not sure how to do it? Don't worry, I have a solution. A few days ago a client wanted to...
Jul 28, 2021 • 2 mins
Multi-Session Webinars in Marketo — You Might Be Doing It Wrong
At times you have to set up webinars with multiple sessions — sometimes to cover multiple time zones, sometimes to give users the flexibility to join...