Blogs & Insights
Aug 10, 2020 • 1 mins
Know Your Lead's Birth Date
A little Marketo secret: the Created date of the lead is not always the date a known lead is created. Then what is it? If the lead is coming from the...
Dec 4, 2020 • 3 mins
Multi-Channel Lead Source Tracking Demystified
As a marketer, you've been asked multiple times, how can we enable multi-channel lead source tracking and analyze the effectiveness of a particular ch...
Sep 9, 2020 • 2 mins
Removal of 'is' and 'is not' Operators
Recently Marketo announced that "is" and "is not" operators will no longer be available for float data type fields in Smart Lists and triggers. You ca...
Jun 8, 2020 • 2 mins
Knowing Your Marketo Fields
A healthy database is the key to all your marketing initiatives, planning and execution. Until you know what fields are available and how to use them,...
Dec 11, 2019 • 1 mins
How to Restore a Deleted Marketo Form
The truth is, you can't really restore the form — but if you don't know the fields used on the form, there's a way to find that out and re-create it....
Mar 18, 2019 • 2 mins
Importing Leads Without an Email Address Into Your Marketing Database
It has happened to everyone — you have a list of prospects without email addresses and you have to import them into your marketing automation tool. Wh...