Blogs & Insights
Oct 9, 2022 • 2 mins
Referral Program in Marketo? Yes, It's Possible!
Marketo has no native referral tracking — but with a bit of creativity you can capture, attribute, and reward referrals end to end.
Jul 28, 2021 • 2 mins
Multi-Session Webinars in Marketo — You Might Be Doing It Wrong
Multi-session webinar series are easy to set up badly. We walk through a structure that keeps registration, attendance, and follow-up tracking accurate across every session.
Dec 4, 2020 • 3 mins
Multi-Channel Lead Source Tracking Demystified
Attribution falls apart when lead source gets overwritten. Here's how to capture first- and multi-touch sources across Marketo and Salesforce so ROI reporting holds up.
Sep 9, 2020 • 2 mins
Removal of 'is' and 'is not' Operators
A small Marketo change with big implications for smart lists and segmentation — what changed, why it matters, and how to update the logic it affects.
Aug 10, 2020 • 1 min
Know Your Lead's Birth Date
The 'Created At' date Marketo records often reflects the first anonymous touch, not when a lead truly became known — and that gap can quietly mislead your reporting.
Jun 8, 2020 • 2 mins
Knowing Your Marketo Fields
A field-by-field tour of Marketo's data model — what each type does, where it surfaces, and how to keep your schema understandable as your instance grows.