Blogs & Insights
Dec 11, 2019 • 1 min
How to Restore a Deleted Marketo Form
Deleted a form by mistake? You can often reconstruct it from lead data and activity logs. A step-by-step recovery guide.
Mar 18, 2019 • 2 mins
Importing Leads Without an Email Address Into Your Marketing Database
Sometimes you need to load records that have no email address. Here's how to do it safely in Marketo without creating duplicates or breaking your dedupe rules.
Mar 6, 2019 • 3 mins
Having Problems With Acquisition Program in Marketo?
Acquisition Program and Acquisition Date drive a lot of Marketo reporting. Here's how to set and backfill them correctly for accurate program ROI.
Mar 6, 2019 • 2 mins
Looking for More Email Opens?
Subject lines, send-time, and list hygiene all move the open-rate needle. Practical levers to lift engagement without the gimmicks.
Feb 23, 2019 • 2 mins
The Web Form Checklist
Before you publish that form, run through this checklist — validation, hidden fields, progressive profiling, and the tracking that keeps your data clean.
Feb 15, 2019 • 2 mins
Lead Scoring Demystified
Behavioral plus demographic scoring, done right, tells sales who to call first. A pragmatic framework for building a model your team will actually trust.