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Blogs & Insights

Lead Scoring Demystified

Feb 15, 2019 • 2 mins

Lead Scoring Demystified

In today's era, buyer behavior is changing rapidly. As a marketer, how do you ensure you're passing the most recent and engaged leads to sales, sendin...

Lead ManagementBy Preeti
Having Problems With Acquisition Program in Marketo?

Mar 6, 2019 • 3 mins

Having Problems With Acquisition Program in Marketo?

I'm sure you're doing great with your marketing and getting the most out of Marketo's programs. In this article I'll cover a very important aspect of...

Marketo FeatureBy Amit Jain
Marketo Next-Gen UX (Marketo Sky)

Mar 6, 2019 • 2 mins

Marketo Next-Gen UX (Marketo Sky)

OK, Marketo fans — the long-awaited update is here: Marketo Next-Gen UX, a.k.a. Marketo Sky. It's a beta version but worth exploring. If you haven't t...

Marketo FeatureBy Amit Jain
The Web Form Checklist

Feb 23, 2019 • 2 mins

The Web Form Checklist

Web forms are widely used to collect information from potential customers. Every day people visit dozens of websites and fill out their information to...

Web FormBy Martech Consultant
Looking for More Email Opens?

Mar 6, 2019 • 2 mins

Looking for More Email Opens?

Email marketing is the most popular method to advertise in the B2B world — easy, cost-effective, and used by thousands of businesses. But what if no o...

Email OptimizationBy Preeti
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