Resources
Blogs & Insights
Sep 12, 2026 • 11 mins
AI Email Summaries Are Changing the Inbox: What Email Marketers Need to Know
Gmail AI Inbox, Gemini, Copilot and Apple Intelligence now read, summarize and prioritize email before people do — what that means for deliverability, visibility and how you optimize email.
Sep 5, 2026 • 12 mins
From Automation to Agentic Orchestration: What Changes in 2026
How MarTech operations change when AI agents enter the stack — the shift from deterministic automation to governed agentic orchestration, and what teams should build, manage and govern.
Jul 15, 2026 • 4 mins
Exploring Marketo's AI-Powered Lead Import: A Smarter Way to Manage Data Quality
Marketo Engage now uses AI to review lead imports — flagging duplicates, invalid emails, and inconsistent values, and recommending standardizations before records hit your database. Here's what it does, its limits, and how to govern it.
Jun 18, 2025 • 6 mins
Deep Dive: Custom Objects vs Custom Activities vs Custom Fields
Marketo gives you three ways to store extended data — custom fields, custom activities, and custom objects. Knowing which to use (and when) keeps your database clean, your reporting accurate, and your automation scalable.
Jun 18, 2025 • 4 mins
Field Management: Merging, Remapping & Hiding Marketo Fields
Duplicate and orphaned fields quietly erode data integrity. Here's a practical approach to merging, remapping, and hiding Marketo fields without breaking forms, flows, or reports.
Jun 18, 2025 • 4 mins
How to Get the Most Out of Your Marketo Program
Programs are the backbone of Marketo. Structure them well and you unlock cleaner acquisition reporting, reusable assets, and faster campaign launches.